Your customers won’t move into a Fog: Understanding unique the online environment for crypto related terms and industries
10 Crypto Industry Specific Reasons you need a crypto marketing agency to do SEO for your crypto, blockchain, or web 3 company.
10 reasons why building an online reputation requires Web3-specific experience
- Regulation Requirements for certification for activities deemed to be advertising include licensing by the relevant authorities. Regulation & Policies are in flux and ad policies reflect the organic search landscape.
- Web 2.0 companies as gatekeepers to Web 3.0 Major digital players like Google and Facebook control exposure to cryptocurrency and initial coin offering (ICO) advertisements. Both Google and Facebook are regularly erring on the side of false negatives with what they are banning.
- Language invention Terms are being invented every day.
- Language conflation Google’s Hummingbird Update introduced synonym replacement within search queries. It is particularly problematic with words related to crypto. For example, our proprietary Growth Based research shows that, in some contexts, Google has decided that “blockchain” and “cryptocurrency” are interchangeable words.
- The language of your customers Our research helps identify the terms your future customers are using, even and especially when they aren’t technically accurate.
- Feedback loop of language in Google’s machine learning system
- Customer education Customer education is both a barrier and a unique opportunity.
- Bridging from traditional industries
- Rate of new competitors entering the scene With Growth Based SEO we can alert you when new companies enter the market before they become your competitor
- Landgrab There is so much winnable authority online in the crypto space. It is cheap and easy to stake claims but it will not be for long. Many Web 3 companies were dumping money into Google Ads without building long-term SEO. As this ad money has dried up, they have lost their ability to rank.
Crypto SEO Agency 